Pricing Your Home

Pricing your home competitively is the most important factor you control when selling your home…

Overpricing tends to lengthen marketing time… the listing tends to become overlooked and stale.

Homes that remain for sale over long periods of time make buyers wary of possible problems with the property. A delayed reduction in price may mean less money to the seller than if initially priced realistically. Competitively priced properties are eagerly shown more often by Realtors.

Many buyers are not willing to invest their time, energy, and emotions in lengthy negotiations on overpriced properties.

Owners of an overpriced home start to feel inconvenienced by too many showings over a long period of time. Overpricing can immediately eliminate a serious buyer who is not willing to look at homes out of their price range.

Competition in today’s real estate market is stiffer than ever before. Comparison shopping may convince the potential buyer to bid on a different property.

With the large number of homes for sale in all prices ranges throughout the Salt Lake Valley, pricing your home “right” will give you a profitable advantage. In most instances an appraisal is necessary. Should the property not appraise, the buyer will not qualify for their loan and the contract may terminate … Since fair market value is an important consideration, it is futile to price a property for more than it is worth.